QUEERWELL

In the landscape of mental health support, Queerwell emerges as a vital resource for the LGBTQ+ community. This community-led charity is dedicated to transforming mental health and wellness by providing accessible, affirming spaces that embrace innovative wellness approaches tailored to the unique needs of LGBTQ+ individuals.

Our task was to build a standout brand that supports mental well-being while celebrating LGBTQ+ diversity and resilience. Collaboratively, we developed a brand expression system aligned with their mission and values, crafting website messaging that resonates with their audiences and reflects the varying needs of the community.

We designed and built the Queerwell website, creating a digital home that embodies their mission and provides easy access to help. It serves as a welcoming hub for support seekers, volunteers, practitioners, and donors. We are now in the process of developing a multi-channel launch strategy, starting with a series of workshops and events.

Queerwell transcends being just a charity; it is a movement for a more inclusive world for the LGBTQ+ community, democratising access to tailored and innovative mental health support.