Tara Matthews is founder and creative director of her namesake swim and resort brand. We re-imagined and redesigned Tara’s website, with three main goals in mind: making the website shoppable from the homepage, inspire visitors with social content integration, look book and a how-to-wear section, communicate clearly Tara’s sustainability and impact credentials including her made-to-order and Re-kini service, material sourcing and upcycled packaging.
